Kiddle a Kid-friendly/Kid-safe Search Website: Overview and Review

The most popular Google Custom Search powered website for kid-friendly search results.

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Website link: https://www.kiddle.co

About Page: https://www.kiddle.co/about.php

Overview:

Kiddle review: Kiddle identifies itself as a kid-friendly or kid-safe search site. Part of their process is a manual curation of content to add another layer of control over the search results returned to kids from their search page.

From the Kiddle website:

“Since Kiddle results are either handpicked and checked by our editors or filtered by Google safe search, you should get kid-oriented results without any explicit content. In case some bad words are present in a search query, our guard robot will block the search.”

Kiddle allows Google advertisements as part of their search results. They also mention on their Privacy Policy page that Google gathers data about users that can then be used to display advertisements under other search scenarios powered by Google. (This is incidentally, why Google offers these services to these types of websites.)

Most of the kid-friendly and kid-safe websites have suggestions for parents and educators about working with kids to keep them safe. These types tend to be similar and are good advice for parents and educators. The tips from Kiddle can be found Here.

Stated Objective:

“Sites appearing in Kiddle search results satisfy family-friendly requirements, as we filter sites with explicit or deceptive content.” 

About Kiddle:

Kiddle is “powered by Goggle Custom Search” but they are not affiliated with Google. Much like Google, it has a search bar with major topic areas of “Web, Images, Kimages, News, Videos, and Kpedia”.

There is a form you can fill out if you find a site listed on Kiddle that you believe should be blocked. Another form allows you to submit search terms that you also believe should be blocked on the Kiddle website.

The site states that typically the first three results are hand-picked by human editors. The next four results are typically trusted sites also hand-picked by the editors but that are not written specifically for kids. Sites listed after the 7th site are typically famous sites written for adults. These are filtered by Google’s safe search. (See graphic below).

I searched for “Current affairs” in both Kiddle and Goggle. In Kiddle I got some ads and 9 results. In google, I also got ads and 767,000,000 results. I searched for “dogs” in both Kiddle and Goggle. In Kiddle I got some ads and 6,190,000,000 results. In google, I also got ads and 6,040,000,000 results. Take that for what it’s worth. I think it is much more difficult to filter for current affairs that are kid-friendly without manual curation which is labor-intensive and time-consuming.

Usability:

Kiddle prioritizes search results according to their own set of standards. Those standards are available on their website and can be summarized as follows:

 

 

Kiddle also uses font types and sizes that are specially designed to be easier for kids:

Technology:

Kiddle uses Google Custom Search which allows Kiddle to filter content based on its own criteria. Kiddle also uses Googles’ SafeSearch feature which works to block sexually explicit content.

Traffic most recent 12 months according to SEMrush:

Other Reviews of Kiddle:

https://www.bbc.com/news/technology-35694883

https://www.commonsensemedia.org/website-reviews/kiddle

https://www.familyeducation.com/life/internet-safety/6-safe-search-engines-kids

https://www.consumeraffairs.com/news/kid-friendly-search-engine-kiddle-sparks-controversy-030416.html

About the Author

Terry has been an entrepreneur in the IT industry for over30 years. Go here to read his complete personal story, “Husband, father, Grandfather and IT Executive.” If you want to send Terry a quick message visit the contact page Here.

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